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Hey there!

My name is Justine and this little business started with the desire to raise awareness of the heart-wrenching maternal and infant mortality rate in some of the poorest countries on our planet. With your help, we can support two incredible organizations create safer births for Mamas + babes.

A portion of proceeds are donated with every wrap sold.

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Myself along with my husband and our two little guys, Jude + Noah, currently reside in Hamilton, Ontario. I created our trendy, lightweight and locally made baby wraps with two things in mind; to encourage [stylish] baby wearing in North America and to support a cause I feel tremendous passion for.

We use one of the most sustainable fabrics available, Lenzing Modal®; a beechwood fibre that is harvested from sustainably managed forests and is produced using a patented process that generates little to no waste. Along with using an eco-friendly fabric, we have cut down immensely on emissions by keeping everything as local as possible.

We are excited to be a part of one of the most magical times of your life.

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W E  A R E










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